Sean "Diddy" Combs Speaks on the Grind to Success in Cîroc's Latest Campaign

Rising to the top and making your mark as an artist takes a ton of tenacity and entrepreneurial spirit. In Cîroc's latest campaign titled Let's Get It, Puff Daddy shares what it took for him to become a titan in the hip-hop industry. Directed by Emmy, Sundance and international-award winning Zachary Heinzerling, the story told in the film, as you might expect, is one of hard work, struggle and perseverance. Throughout, Let's Get it features old-school footage of New York City and The Notorious ...